Tim Burton’s film “Alice' in Moneyland” Poised for a $100-million weekend
Alice, an upcoming film, is expected to find a massive box office gold at the bottom of the rabbit hole this weekend.
"Alice" is on track to sell more than $75 million worth of tickets from Friday through Sunday in both the U.S. and Canada, and, according to some estimates, could even exceed $90 million.
"Alice in Wonderland," which was directed by Tim Burton and starring Johnny Depp, is headed for one of the leading winter presentations. However, until now the record-holder is director Mel Gibson's 2004 release, "The Passion of the Christ," which opened to $83.8 million.
To achieve maximum return from a movie it is needed a very strong box office performance for the movie to earn a return on its sizable investment in the picture, which two people familiar with its budget said cost about $200 million to make. Additional marketing expenses can drive up the ultimate cost well beyond that.
